ABOUT STRUCTIVE

Built on experience.
Driven by people.

Structive was created to bring a more thoughtful, informed and relevant approach to commercial recruiting. We focus on the industries that build, move and support the real economy — and the people who drive them forward.

THE STRUCTIVE STORY

A simple observation started it all.

Two people can have the same job title and bring entirely different commercial experience to a role. That distinction matters.

After years working in the commercial vehicle and equipment industries, I saw an opportunity to approach recruiting differently — to go beyond the resume, understand the experience behind the title and create more relevant connections for companies and candidates.

Structive was founded on the belief that industry experience, relationships and commercial understanding deserve more attention in the hiring process.

FOUNDER PORTRAIT
ABOUT THE FOUNDER

Jacqulyn
Morton

FOUNDER / STRUCTIVE

My background is rooted in commercial vehicle sales and dealer development, with experience spanning Used Class 8, New Class 8, battery-electric (BEV) and hydrogen fuel-cell (H2) Class 8 trucks.

I've worked across traditional and emerging commercial vehicle markets, developing relationships with dealerships, fleets and industry stakeholders.

That experience shaped my understanding of what makes a successful commercial salesperson — and ultimately inspired Structive.

OUR PHILOSOPHY

More than
recruiting.

We believe a great commercial hire is more than a matching job title. It's the intersection of industry knowledge, customer relationships, proven experience and opportunity.

Our goal is to create better alignment between companies and professionals — and support the industries that keep our economy moving forward.

OUR VALUES

What
guides us.

01

Industry Focus

We specialize in industries we know and understand.

02

Relevant Connections

We prioritize meaningful matches over volume.

03

Integrity

We operate with transparency and respect for both clients and candidates.

04

Long-Term Impact

We aim to build lasting relationships and stronger commercial teams.

THE INDUSTRIES WE SUPPORT

People who power
the real economy.

Structive connects companies and professionals across commercial industries, including heavy equipment, transportation and fleet, equipment dealers and rental, industrial technology, agriculture, infrastructure and energy.

LET'S CONNECT

Better people.
Brighter opportunities.